01. ABOUT ME
With over 6 years across performance marketing, growth strategy, and web development, I specialize in turning ad budgets into measurable, repeatable growth.
My approach is rooted in data, iteration, and a relentless focus on ROI.
I've built and scaled brands from the ground up from founding a 90+ client agency to running go-to-market strategy for a US-based startup, and I bring that same rigor to every brand I work with now.
02. ExPertise
core competencies
Performance Marketing
Meta and Google Ads strategy, audience segmentation, and creative testing built to scale — I've taken brands from 2x to 8x ROAS.
GTM & Growth Systems
End-to-end go-to-market strategy and pipeline setup, from channel mix and positioning to CRM implementation in HubSpot, Zoho, and GoHighLevel, built so leads get worked and closed.
Web Design & Development
Shopify and WordPress builds engineered for conversion, backed by 9+ years of development experience.
03. JOURNEY
Professional Journey
SYYNC (formerly FirmAds.in)
Founder | Digital Strategist & Performance Marketer | Oct 2022 – May 2026
Founded and scaled a digital growth agency delivering performance marketing, branding, and social strategy for 90+ brands; hired and managed a team across social, ads, and client workflows.
Storebox Inc. (USA)
GTM Expert | Performance Marketing — Meta & Google Ads | Mar 2026 – Sept 2026
Directed GTM strategy and performance marketing across US and India markets; engineered viral content systems and AI-driven video workflows.
Leher.ai Pvt. Ltd. (Rio GPT)
Social Media Manager | Jul 2022 – May 2023
Led copywriting, graphic design, content marketing, and go-to-market decisions; ran influencer outreach and social algorithm research.
Ken Institute of Executive Learning
Managed website, SEO, and Meta/Google Ads campaigns; led digital marketing strategy and CRM workflows.
Senior Officer – IT & Administration | Nov 2020 – Jul 2022
04. WORK
featured projects
A few of the brands I've built, launched, and scaled.
Disney+ Hotstar (Bigg Boss Telugu)
Media & entertainment | Launch campaign
Creative direction and campaign assets for a major regional TV launch across digital and social.
Graphic Design
Branding, social creatives, and campaign visuals across industries.
05. Web Development
Website Design & Development
Premium, conversion-focused websites built end to end.
Real Estate
E-Commerce / Skincare
Tech reseller
Lifestyle / Luxury
A premium 3BHK residential website built for clarity, trust, and a smooth journey from value to action.
A conversion-focused storefront designed to highlight product quality and drive purchases.
A sophisticated digital presence for a UK-based creative firm focusing on strategic brand growth.
A visually rich platform designed to evoke aspiration and showcase high-end lifestyle products.
E-commerce/Socks
food & beverage
Education / Consulting
Tech reseller
A playful, product-first storefront for a customized socks brand, built to make personalization the main event."
A brand website for a coffee label, built to bring warmth and craft to the product story, from bean to cup.
A trust-building site for a global MBBS admissions consultancy, guiding students through options.
A business-systems site for a Zoho implementation partner, built to communicate CRM, automation, and workflow expertise.
100+ MORE SITES SHIPPED!
06. Ads
Performance Marketing Results
Real campaigns, real numbers.
Driven a 7x ROI for Rubz.in — ₹4,20,000 in revenue generated from ₹20,706 in ad spend, over 27 days.
Driven up to 10x ROAS for real estate and Indian D2C brands — scaling ad spend into predictable, repeatable revenue.
EdTech Campaign — 100 leads at ₹10 cost per result
Real Estate Campaign — 250 leads at ₹125 cost per result
E-Com Campaigns — 100 sales at ₹95.7 cost per result for INR 1999 AOV
07. BRANDS
Few Known Brands I've Worked With (Among 90+)
Beyond the Work
08. peace
Music
Beyond growth systems, I'm a singer-songwriter, guitarist, and live performer — writing original music in Hindi, English, and Assamese. My songwriting sits at the intersection of language and emotion, moving between the directness of Hindi lyricism, the poetic weight of Urdu, and the rootedness of Assamese storytelling.
I'm a verified artist on Spotify, releasing original music under my own name - not covers, not features, original work start to finish, written, composed, and performed.
Music isn't a side note to the marketing work — it's the same instinct in a different medium: building something from nothing, iterating until it lands, and putting it in front of people who weren't expecting it.
open to new opportunities and collaborations.